NewLeaf offers low fares, but to the wrong places

Longing to get away from this terrible winter weather to someplace warm and sunny? Well, here is a deal for you: $410 airfare per person for a quick southern getaway, leaving Friday, Feb. 12 and returning Monday, Feb. 15.

One catch: You need to be in the U.K. to take advantage of this low round-trip easyJet fare between Bristol and Malaga, in southern Spain.

Darn! There’s always a catch, isn’t there?

Europe’s cheap flights have been the envy of Canadians for years, even as Europeans ranted bitterly about poor customer service and “gotcha” penalties that brought the total cost almost up to the prices charged by full-service airlines.

A new travel company called NewLeaf — a nominal airline selling seats on Boeing 737-400s operated by Flair Air, a B.C.-based charter operator — proposes to bring European-style low fares to Canadian skies when it launches next month. The carrier will link seven Canadian cities,  with most flights operating only once or twice a week: Abbotsford, Kelowna, Saskatoon, Regina, Winnipeg, Hamilton and Halifax.

The fares are indeed attractive. As of Sunday, Jan. 17, a Mar. 2-9 Winnipeg-Abbotsford round trip sells for just $232.75, taxes and fees included.

Like other ultra low cost carriers, NewLeaf will make its real money from all the things you can sell or charge passengers for after they’ve made that modest financial commitment to be aboard the flights: bag fees that include charges for your carry-ons, seat selection fees, food and drink sales, and so on.

But NewLeaf won’t find it easy to apply the Ryanair/easyJet methodology to the Canadian market.

The European ultra low cost carriers have succeeded by selling the lingering sex appeal of travel: dreams of long weekends in Italy, stag parties in Estonia, second homes in the south of France, and trips to watch a favourite football team play abroad.

NewLeaf’s launch destinations, by comparison, lack that sort of excitement. Hamilton Airport is about 85 kilometres from both Toronto and Niagara Falls, both of which are interesting enough. But if you’ve been to each two or three times, as many Canadians have been, it’s difficult to justify an additional visit when you can go somewhere new instead. The same applies to Vancouver, which is about 70 kilometres west of Abbotsford.

Neither Hamilton nor Abbotsford nor the other launch cities (with the possible exception of Halifax, which offers a little bit of historical charm as one of Canada’s older cities) are particularly worth visiting for those who otherwise have no connection to the place.

Where could a Canadian ultra low cost carrier go that would allow it to sell the sex appeal of travel the same way that Ryanair and easyJet do? Since these carriers try to get their crews home every night to avoid the cost of putting them up in hotels, they would need to be within a few hours’ flying time of Winnipeg, and be the kinds of places people dream of going. A few suggestions:

 

  • Florida: A favourite with families. Since Winnipeg Airport has U.S. Customs and Border Protection pre-clearance gates, NewLeaf would be able to land at whichever airport offers the airline the best terms: most likely one of Orlando’s airports for the city’s central location within the state and proximity to Disney World. Approximate flying time from Winnipeg: 4 hours.

 

  • Las Vegas: The original Sin City, still popular after all these years with Canadians looking to party. Plenty of competition on this route, but also plenty of price-sensitive demand. Approximate flying time from Winnipeg: 3.25 hours.

 

  • New Orleans: Routinely one of North America’s Top 10 urban tourism draws for its rich history, gastronomy and, of course, the annual party known as Mardi Gras. Approximate flying time from Winnipeg: 3.5 hours.

 

  • New York City: One of the great cities of the world; well worth a visit, even if accommodations are notoriously expensive. Metropolitan New York’s three main airports — JFK, La Guardia and Newark — can be challenging places for an airline to get a landing slot at, but alternatives are available at Westchester County airport (35 miles north of Midtown Manhattan, but with limited public transportation links) and at Long Island MacArthur Airport (about 55 miles east, but close to the Ronkonkoma train station, which offers direct rail service to Grand Central Terminal). Approximate flying time from Winnipeg: 3.25 hours.

 

  • Quebec City: Canada’s most European city, likely its most romantic, and yet one that many Canadians have not visited. A week might be a bit long to spend there, but a long weekend visit would be ideal. Approximate flying time from Winnipeg: 3.25 hours.

 

  • San Francisco and the Bay Area: Historic San Francisco is a major tourist draw in its own right, and only 60 miles from the Napa Valley for wine connoisseurs. An airline would be able to shop around at multiple airports for the best deal, including Oakland and San Jose. Approximate flying time from Winnipeg: 3.75 hours.

 

  • Southern California: Like Florida, southern California is popular with families and those enamoured with the region’s mild year-round climate and proximity to the sea. There are many airports that a low-cost carrier could shop around at for a deal, including Santa Ana/Orange County, Ontario, San Diego, Burbank, Palm Springs and Santa Barbara. Approximate flying time from Winnipeg: 3.75 hours.
Advertisements

About theviewfromseven
A lone wolf and a bit of a contrarian who sometimes has something to share.

3 Responses to NewLeaf offers low fares, but to the wrong places

  1. sam says:

    Nice list – looks like you may have an opportunity to serve the Wpg market. Until reality sets in. We are in the middle of nowhere. We don’t have the population to support a low cost airline.

  2. theviewfromseven says:

    That’s the other challenge they’ll face. Start-up airlines have a high infant mortality rate. As the longtime American Airlines CEO Bob Crandall once said, “A lot of people came into the airline business. Most of them promptly exited, minus their money.”

    Occasionally, one beats the odds and survives, as WestJet did. Good luck to NewLeaf — they will need it!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: