World ending Oct. 21, but U.S. religious broadcaster wants licence anyway

Mea culpa: Apparently the Wisconsin radio station I mentioned earlier belongs to a different company that happens to be called Family Radio. The company behind the billboard campaign is Family Stations, but confusingly does business as Family Radio. My apologies for the mistake.

If you pass the intersection of Pembina and Grant, you might have noticed the giant billboard rented by Family Radio, a U.S. religious broadcaster, proclaiming that Judgment Day is coming on May 21.

“The Bible Guarantees It!” the ad claims.

It’s a curious ad campaign, given that Family Radio has no transmitters anywhere near Winnipeg — or Dubai, for that matter.

The station’s signal can be received by shortwave radio, which remains somewhat popular in the Third World but has long since become obsolete in Canada.

Why the station has targeted a city where its signal reaches very few people remains unclear.

It also remains unclear, if the Judgment Day is coming on May 21 and the End of the World is coming on Oct. 21 as Family Radio’s web site claims, why the company applied for a broadcasting licence on Jan. 14.

One would think the expenditure would be difficult to justify if the world will be ending on Oct. 21 anyway…


About theviewfromseven
A lone wolf and a bit of a contrarian who sometimes has something to share.

8 Responses to World ending Oct. 21, but U.S. religious broadcaster wants licence anyway

  1. TRex says:

    The “Press Room” link indicates;
    For questions about billboards: Please contact Mr. Michael Garcia:
    …if someone is really curious 😉 They transmit in AM/FM as well with several cable channels and of course the intertubes.

    Elsewhere on the site it also states that you can invite their radio coverage to your city, I’m not sure if this involves a donation but I’ll bet donkeys to donuts that is the case. So someone here in Winnipeg is probably responsible for that billboard. Not very logical but that’s my story and I’m sticking to it.

  2. theviewfromseven says:

    Interesting. Thanks for that, TRex!

    Not that I’m a likely listener anyway, but they’d have a hard time getting into the Winnipeg market due to foreign ownership restrictions and the fact that there are no more high-powered FM frequencies available in Winnipeg, southern Manitoba or even NE North Dakota/NW Minnesota — just a few unoccupied AM slots that no one has applied for in years. (For the record: 580/630/750/11xx/1350/1530 in Winnipeg; maybe 770 from Langdon, N.D. or a “new” slot from N.D./Minn. if approved.)

    I suppose they could buy time on a lower-rated station, though even then they’d be limited by the station’s need to adhere to CanCon rules and to stay out of trouble with the CRTC and Canadian Broadcast Standards Council.

  3. Reed Solomon says:

    On the other hand, if the world ends, they’ve got money to burn for the next 6 months. The premise behind the world coming to an end at least to christians is that the rapture involves the faithful being spirited away to heaven before a series of disasters befalls those left behind. Afterwards Jesus comes back to Earth and re-establishes heaven on Earth and the two become indistinguishable. Yes it sounds ridiculous even as I’m typing it. But really, using that logic, building a tower is not a wasted investment.

    I’m surprised no religious station ever tried building a tower in Pembina in an attempt to reach Winnipegers without needing to deal with the CRTC rules. We do have OMNI/Joy TV but that seems to be turning into rerun TV more than anything – which is actually something I prefer.

  4. theviewfromseven says:

    It would make sense for Red River Broadcasting to consider donating KNRR to a religious organization or to public broadcasting. It wouldn’t be an unprecedented move: KMOS-TV in Missouri went from ABC to PBS affiliation in the ’70s when the parent station wanted to dispose of their unprofitable satellite without giving their rivals an opening.

    (It’s not likely that any commercial operator would be interested in KNRR, though. Rumour has it that WDAZ will lose its Grand Forks programming and be downgraded to a WDAY Fargo satellite, so KNRR’s even smaller market would have little appeal. But a religious broadcaster would have a city-grade signal in the Bible Belt, albeit without cable access, while Prairie Public could fill in the gap between their Crookston/Grand Forks and Devils Lake transmitters, and strengthen their hand in southern Manitoba.)

  5. James Geddes says:

    They may just get the last laugh, Mr. smart Alec. Which reminds me, why did you censor my comments a couple of months ago regarding the U.S born Australian politician?

  6. theviewfromseven says:

    James, do you go to church or to work and call people such names as “a first class dupe”, “a reprobate” or “full of Crap”? No? Then why do it here? Just because thousands of other blogs and forums tolerate such rudeness from the same person on a repeated basis doesn’t mean that I’m obligated to do so.

    I don’t mind it happening once — everybody has a bad day sometimes — but when it happens repeatedly, I start to suspect that the person in question is trying to start a flame war. When the “flame warriors” get the upper hand in a forum, it drives the more thoughtful people away, and I don’t want that to happen here.

    I’ll post your comments if you ease up on the rudeness. But I won’t warn you again: any further problems and your welcome to post here will be completely rescinded.

  7. Reed Solomon says:

    I dunno. KNRR finally has their HD working apparently, so there may be hope for them yet.

    If they rented space out to a religious station in SD for a sub-channel they could theoretically increase profit flow. I wonder what FCC rules are on that sort of action.

  8. James Geddes says:

    Dear Mr. View from Seven; Perhaps I should apologize for saying someone is full of crap, I can’t even remember to whom I was referring; but I don’t see what is wrong with saying someone is a first class dupe or reprobate, these are not considered vulgar words, if you think they apply to me then you could certainly use them on me, if you honestly believed it; and you had no interest in appearing very polite. It seems that the mere structure of the blog gives a certain (false) credence to the Blogger which it appears can only be matched by a certain level of hyperbole

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