Torontonians, Calgarians spend the most on looking good

Just coming out of Giant Tiger? Probably not...

Just coming out of Giant Tiger? Probably not...

“Have you ever been to Montreal?”, an acquaintance asked me recently.

Indeed I had.

“My God, there’s a lot of money in that town,” he continued. “Have you seen how well those people dress?”

It’s true that one of the first things you notice when you arrive in downtown Montreal on a weekday afternoon is how well-dressed many of the locals are. Dare I say it, but between that and the fact that French is the language of day to day life, it’s almost like being in a foreign country.

That got me wondering how Canada’s major cities stack up when it comes to how much they spend on clothing.

Sure enough, Statistics Canada came through with the answer. Their 2008 survey of household expenditures (posted online) provides a city-by-city analysis of how much money the average household spends on clothing.

Surprisingly, Winnipeg and Montreal were virtually tied in terms of how much the average household spends on clothing — $2,562 in Montreal, versus $2,573 in Winnipeg.

The biggest spenders on clothing were Torontonians, where the average household spent $3,832 on clothing — nearly 50 percent more than what the average Winnipeg household spent. Calgary households, at $3,680 per year, outspent Winnipeg households by more than 40 percent.

The lowest spenders: Saint John, N.B. ($2,459) and Charlottetown, P.E.I. ($2,362).

Data, unfortunately, were not available for Ottawa, Quebec City, Victoria, Whitehorse and Yellowknife.

So, what does this mean for The Elms?

Average annual expenditures on clothing (Source: Statistics Canada)

Average annual expenditures on clothing (Source: Statistics Canada)


About theviewfromseven
A lone wolf and a bit of a contrarian who sometimes has something to share.

6 Responses to Torontonians, Calgarians spend the most on looking good

  1. cherenkov says:

    I’ll bet the same is true of many things, like cars. Lots of nicer cars in Calgary and Toronto. It comes down to wages earned and the costs of clothes, cars, etc. in relation to housing. When your house costs as much as it does in Calgary or Toronto, everything else is peanuts in comparison.

  2. TRex says:

    I can spend CAN 1,000 on a single Armani jacket in a shop somewhere in Canada I’m sure or the same amount on 100 black “George” totally 100% cotton Made in Cambodia turtle-neck tee’s at my local Winnipeg Wally Mart!

    If I purchase one hundred & one cheap ass tees in Winnipeg does that make me better/worst dressed than some hipster in Montreal or Toronto?

    Plus I want to twist this comment around a bit as well;

    “My God, there’s a lot of money in that town,” he continued. “Have you seen how well those people dress?”

    Talking about Montreal he was! When I lived in Moscow (three months ago) it was common that some folks would have a several thousand in haberdashery on their person and still couch surf or recline in the evenings on the Metro.

  3. Riverman says:

    We noticed the same thing when we sat down for lunch on the Danforth two Octobers ago. Everyone was beautifully dressed. Perhaps it is because one would feel somewhat out of place dressed like a slob, which is not the case in Winnipeg.

  4. Graham says:

    Well oooooobviously Winnipeggers can’t dress nicely because we don’t have any nice stores like they have in Toronto and Calgary. We don’t even have an IKEA, how are we even supposed to have nice furniture?

    On a serious note, “back in the day,” going to an NHL game meant you wore a full suit.

  5. Fat Arse says:

    Consumerism & Fashion? A blog on clothing expenses? How odd, how intriguing. How about a post on the regional variance re: the “square” footage utilization of toilet paper city-to-city (kinda like a “whose ass is the cleanest investigation”). Who knows, it might go a long way to explaining our polity? For my part, I am willing to bet that people with dirty butt’s are more apt to be grumpy, own guns, be disenchanted and fearful, and blindly vote Tory at every turn. Which, of course, would clearly explain rural Canada. Hmmm, I wonder if Stats-Can has the poop on “square sheet” usage?

    Vfr7, would love to see a post on the relationship between clothing, materialism, culture that took into account environmental factors – cause let’s face it, most in Winnipeg are forced to spend “fashion” dollars on Parka’s -not Armani’s!

  6. theviewfromseven says:

    Well, I can’t wait to see what keyword searches people use to reach this blog now that we’ve got “poop”, “Tory” and “butts” all in the same paragraph…

    Judging from the most common keyword searches that have brought people to this blog over the past 30 days, I might be better off looking at the relationship between porn, airlines and the housing market.

    Thanks to all for the comments. This topic seems to have struck a nerve.

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